The Boiler Hero

Brand Creation

Creating a new brand for what is planned to become a national business is fraught with dangers.

With a name so profound as ‘The Boiler Hero’ one is pointed in a certain direction - underpants on the outside of tights and all that.

However we avoided that particular pitfall by aligning our brand work to everyday heroes, such as the Emergency Services. 

The Hi-Viz brand colour, black type and winged graphic shape, designed to represent speed of response, gives the ‘brand’ a ‘big brand’ feel.

Also our positioning ‘You know who to call’ carries with it the confidence and trustworthiness of a call to our ‘Emergency Service’ heroes.

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