The Boiler Hero
Creating a new brand for what is planned to become a national business is fraught with dangers.
With a name so profound as ‘The Boiler Hero’ one is pointed in a certain direction - underpants on the outside of tights and all that.
However we avoided that particular pitfall by aligning our brand work to everyday heroes, such as the Emergency Services.
The Hi-Viz brand colour, black type and winged graphic shape, designed to represent speed of response, gives the ‘brand’ a ‘big brand’ feel.
Also our positioning ‘You know who to call’ carries with it the confidence and trustworthiness of a call to our ‘Emergency Service’ heroes.