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Imagine the scene: presenting a TV campaign for the cutting edge 21st Century Robotic Lawnmower, and putting forward the idea of using the 150-year-old classical piece ‘Blue Danube’ by Johann Strauss as the soundtrack. The tune does have history; famously used in the 1968 film 2001 A Space Odyssey to emphasise the effortless movement of spacecraft in zero gravity.


Not such a daft idea, then. Nothing provides the feeling of ease and relaxation quite like the Blue Danube waltz, thankfully the client agreed.




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