intu Eldon Square

Retail Gold

intu Eldon Square tasked us with looking at their training division, Retail Gold, within the overarching intu brand, which would run alongside their involvement with retail careers development in higher education. Our brief was to come up with a campaign theme which had to sit within the main intu brand guidelines but also stand apart to appeal to a younger, college-going audience. 

The intu brand relies heavily on ‘bird’ analogies, so we used this to our advantage, encouraging students to ‘fly’, or ‘take off’, in their chosen retail careers.