Flymo..

Campaign development and marketing support.

The Who.

Flymo is a truly international brand, with a particular affinity with the British public. Flymo has always been an innovative brand, beginning its journey with its flagship hover mower. However, today they have a full range of clever, easy-to-use garden care products. Everything from hedge trimmers to edging tools, from garden vacs to wheeled mowers, traditional mains-powered tools, and now a full range of battery-powered tools.

The Why.

The new kid on the block, so to speak, is the Robotic range of lawnmowers. These amazing products are relatively new to the market, and as such, there is a real need for breakthrough marketing campaigns, that both educate and create a desire for these life-changing, new, revolutionary garden care products. At the same time, any promotion of the new must not be at the expense of the old core range of tools.

The Solution.

A campaign, though spearheaded by the new and exciting Robotic mowers, shines a light on the entire portfolio of garden care products that Flymo offer. Flymo's innovation has always been driven by the desire to make caring for your garden, quick and easy. Our wide-ranging campaign focussing on the ultimate expression of ease, the robotic mower, is underpinned by the proposition: FLYMO YOUR LIFE EASY.

The Outcome.

The campaign has been well received by both sales and marketing teams and retailers. All sides seeing the real potential of the campaign. The desire is that this becomes a long-running campaign idea, that is given time to reach its true potential. Early signs are good, Robotic sales now have a strong foothold in the UK and the Flymo brand continues to be loved by its public.

It is always challenging to launch new products, but even more difficult to launch something completely new and innovative, to make a real impact and generate sales, Hedley McEwan gave us the perfect solution.

Gavin Burns, Head of Marketing Husqvarna Group EUAP