Major Family Law
Major Family Law were doing most things right. They knew their specialism well and delivered faultless solutions. The problem was that they didn’t look as good as they were.
So, this was less a case of re-invention and more a case of refurbishment. Family law, and divorce in particular, have to be approached with sensitivity.
We therefore wanted the brand to evoke that sensitivity. Then it was all about consistency of narrative and brand image.