We love projects like this. A brand with no name, just an idea and a bunch of guys with a real passion to make a difference.
They use mushrooms to do a pretty convincing impression of meat. Add spices and seasoning and it’s hard to tell that you are eating meat-free, sausages; burgers and meat balls.
We were however aware that mushrooms are a little like ‘Marmite’, people either love them or hate them. So we wanted to be subtle in our reference to the fungus. Hence ‘Hooba’. Huba is Slovankian for mushroom, we just tweaked it a little to avoid any mispronunciation.