Having re-branded the huge and rapidly growing bed manufacturing company, Highgrove Beds and the Highgrove Group, we turned our attention to their ambition of producing a new, entry-level bed range. A simple abbreviation of Highgrove to ‘HG’ gave us our brand. With the positioning of ‘Love your sleep’, the brand mark takes on a distinctly ‘heart-shaped’ form. A bright and cheerful colour palette hints at the value for money proposition. The new range was launched to the trade at this year’s National Bed Show to much acclaim and the orders have continued to pour in since.