GMS

Re-brand and re-positioning

The scale and ambition of GMS wasn’t mirrored at all by their brand presence. Importing and exporting engineering parts around the globe from their base on Tyneside. A fantastic, forward thinking business but needing help to tell their story. It struck us that they would bend over backwards to assist their clients, never saying no. This combined with their global distribution gave us the positioning ‘There’s a way’.

© 2017 Hedley McEwan

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