Flame Heating

Re-positioning

This is a brand that is growing very fast indeed. A great business with real drive and ambition. Re-positioning Flame was a case of looking to the future. As the business grew they kept adding services to the Flame logo. Tough impressive it was becoming a little overcrowded. We cleaned this up by replacing ‘factual services’ with ‘benefit’. The brand became ‘Flame. The heat is on’.

© 2017 Hedley McEwan

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