intu Braehead had a complex message to communicate, and this was quite a challenge. The centre had so much going for it, perhaps too much. So we set the public a challenge:
‘Could you Do The Lot?’ The campaign spoke to the public using just about every marketing channel and in particular digital and social media. ‘Do The Lot’ really caught the imagination and as a result was a huge success. So much so that intu Braehead was awarded ‘best family day out in Scotland’ by Radio Clyde. Now, that’s what we call getting the message across.