intu Trafford Centre
Anybody who has ever been to intu Trafford Centre will know just how extraordinary and spectacular the centre is. A truly unique experience. No matter how incredible the place is, it still has big competition, not just from Manchester City Centre itself but also from the likes of Liverpool One not too far away. Trafford wanted to tell the world about the centre’s ‘hidden labels’, but we wanted to do more.
We allied the lesser exposed, high-end brands from within top stores like Selfridges, John Lewis and elsewhere, together with unique
architectural elements from the centre; whether it be one of the magnificent domes, or what was at one time, the largest chandelier in
Europe in The Great Hall, to create a backdrop for a stunning campaign that matched and amplified the opulent nature of the centre itself.