Whether it’s an advertising project or design project or a mixture of both, we treat everything in the same way. That is, finding the right story to tell. People don’t buy what you sell, they buy what you stand for. It stands to reason, therefore, that each and every project we look at has to start with a story. This brand story then has to convey what a particular brand stands for.
Finding the story often requires a lot of research and a clear understanding of a client's marketplace. Only then can we produce work that will really, work.